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Enterprise Content Management

For years, organizations have been tackling the problem of managing structured data, relegating the issue of how to handle the increasing amount of unstructured content to departments. This has led to dispersed, unmanaged network storage areas, content management solutions in silos, and bulging email inboxes.


Recently, regulatory pressure has forced organizations to revisit how content is handled at the enterprise level. Whether having to comply with Sarbanes-Oxley, HIPAA, NARA regulations, or a combination of those and other regulations, content is increasingly being viewed as an enterprise-level resource that must be incorporated into the overall enterprise strategy. It can no longer be left to individual departments or users to decide how content should be stored and managed.


When trying to come to terms with the challenge of managing an organization's content, the following questions invariably arise:


  • How can the organization manage, track, and preserve content and artifacts from collaborative processes without stifling creativity?
  • Is it possible to share content outside of the organization while still maintaining adequate control?
  • Can records be captured and managed from the time of their creation in order to comply with both internal standards and governmental regulations?
  • How can the content on an organization's website be managed as a corporate asset?
  • Can an organization's content be stored only once instead of replicated across multiple enterprise systems?
  • How can users locate and use content quickly without having to constantly switch between systems?
  • What can be done safely about all of the email that is growing exponentially?

    Solution Overview

    Organizations are now starting to realize the benefits of taking a more structured and holistic approach to content management. Content is not used once and forgotten. It is used repeatedly across the enterprise for a wide variety of purposes. Without taking an enterprise approach, opportunities for organizational reuse, efficiencies, and the subsequent cost savings are missed, giving way to departmental silos and incompatibilities across the organization.


    Enterprise Content Management (ECM) consists of the many technologies that allow an enterprise to capture, manage, store, preserve, and deliver content in support of organizational processes. ECM consists of several key components:


  • Collaboration
  • Document Management
  • Web Content Management
  • Digital Asset Management
  • Email Management
  • Records Management

    The same pieces of content may span multiple components. A new document may be collaborated upon, published to the web, emailed to key stakeholders, and preserved as a record. An enterprise approach to content management allows for centralized control and a consistent approach to the handling of content. In addition, a piece of content may now only have to be stored in one managed location instead of multiple dispersed locations that may have conflicting rules for the same piece of content.
    PDP understands the various challenges and obstacles that must be overcome to establish a sound ECM strategy and successfully implement a solution that responds to the client needs. Our approach consists of identifying an organization's key vulnerabilities, creating an ECM program, and making ECM transparent in the organization.


    Identify Key Vulnerabilities

    It can be difficult to identify the Return on Investment (ROI) for an ECM program. We help identify not only the areas for cost savings, but areas of vulnerabilities. What is the cost of not meeting government regulations or of not being able to find content to support any legal proceedings? What are the costs to the organization if wrong or outdated content is on the website? We help identify those risks and show not only an ECM systems ROI, but the cost of not having one in place.


    Create an ECM Program

    With new regulations, business processes, and ways to utilize content developing every year, the world of content is ever changing. A solution that solves an organization's content needs one year may be obsolete or too limited a year later. Content itself has a lifecycle and needs to be managed as it moves through the different stages of its life. We can help transform an organization from a reactionary one with series of projects into an organization with an enterprise program that anticipates and stays ahead of the changing regulatory and competitive environment.


    Make ECM Transparent

    It is not enough to just store content and make it accessible through a pre-defined interface. It needs to be integrated with existing Enterprise Applications, allowing access to content from where it is relevant. Whether from CRM, Case Management, email, or any system used daily, users need their content delivered in the proper context without having to constantly move around. We can help an organization position their ECM investment as a core component of the Enterprise, supporting multiple mission-critical applications.


    This approach allows our consultants to tackle the technical complexities of ECM while managing the resulting changes throughout an organization. Our expertise and experience enables us to work with our clients to identify and implement the ECM solution that best meets each client's individual needs.






    Princeton Diversity Partners

    Princeton Diversity Partners, LLC
    44 Tar Heels Road, Mercerville, NJ 08619
    Tel: 609.577.0048



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